A week or two ago, London-based graphic designer Ben Terrett, of Noisy Decent Graphics, asked his readers this question:
What typographic advice would you give a third year design student?
I read the comments with interest and here I’ve picked out a few of the most useful typography tips.
“Don’t underestimate its importance. The best ideas, the most beautiful imagery, the most harmonious colour combinations will be blighted by inferior typography. So work at it, study it.
“Look at all those great names in graphic design history; Tschichold, Schleger, Rand, Fletcher, Aicher, Muller-Brockmann; and look at their beautiful type. They understood the need to understand it.” Visit AIGA to learn more.